Heyb Club was founded in 2020 by Florien Heyblom, better known as: Flo. The name Heyb Club is inspired by her surname: Heyblom which is shortened to Heyb. 

What started as a dream to design stylish women’s beach and swimwear has grown into a established fashion label. Heyb Club now launches two collections a year: Spring/Summer with signature swim, beachwear and ready-to-wear and Fall/Winter presenting a refined line of clothing.

 

At Heyb Club, you will find everything for your getaway and your everyday lifestyle. From elegant bikinis and airy cover-ups for the Summer, to timeless and comfortable clothing pieces that keep you chic throughout the colder seasons. Our designs embody an international allure, appealing to women who are both classy and fashion-forward.

 

Each collection is released in limited numbers and delivers unique styles that transcend seasons. Heyb Club stands for comfortable fits, distinctive prints and premium fabrics. Once you have experienced a Heyb Club piece, you will not want to wear anything else.

 

The creative process, from design to sampling and production, takes six to eight months. This dedication allows us to perfect every detail and ensure the highest level of quality. The result is a collection as unique and stunning as the women who wear it.

The #heybclub welcomes everyone – from our customers, to our models, photographers and followers – to join. The club is united by a love for fashion, having fun and above all: celebrate life. We love to see you wearing Heyb.