For our Fall/Winter 2026 campaign, we shot in a retro cinema and the historic Plasma Hotel in The Hague, formerly the headquarters of KLM. Two iconic locations that set the tone for a day defined by style, ease and attitude.

FW26 introduces a collection designed for days that start casually and end late. Think cozy knitted sweaters, statement coats with soft fluffy details, shimmering glitter trousers and tailored suits that feel relaxed yet chic.

No rush, no rules. Looks that feel right, company that matters and moments worth keeping

FW26 is effortless, feminine and bold in just the right way.Designed to be worn, shared andremembered.

Settle in and discover the new collection, infused with the signature Taste of Heyb